Apple has ended
its consulting agreement
with former principal design officer
Jony Ive, according
to The New York Times.
Ive left Apple in 2019 to start an independent design company called LoveFrom, and in a press release, Ive had said he looked forward to working with Apple “ for numerous times to come. ” Apple inked a contract at the time with Ive valued north of$ 100 million, though it “ confinedMr. Ive from taking on work that Apple set up competitive, ” The New York Times reports.
But now, three times latterly, it seems Ive and Apple have decided to call it quits. From The New York Times
In recent weeks, with the contract coming up for renewal, the parties agreed not to extend it. Some Apple directors had questioned how important the company was payingMr. Ive and had grown frustrated after several of its contrivers left to joinMr. Ive’s establishment. AndMr. Ive wanted the freedom to take on guests without demanding Apple’s concurrence, these people said.
Moving forward, Apple COO Jeff Williams will continue to manage Apple’s design brigades, though the product marketing platoon has “ assumed a central part in product choices, ” The New York Times says. LoveFrom will keep working with Airbnb and Ferrari. Apple and LoveFrom did n’t incontinently reply to a request for comment.
Ive, who joined Apple in 1992, was the visionary behind numerous of Apple’s most iconic tackle designs, including the iMac and the iPod’s white headphones. After Scott Forstall’s ouster, Ive was put in charge of software design, too, performing in the radically different look for iOS 7.