AR (Augmented Reality) is a flashy technology that has the potential to revolutionize the functionality of smartphones and tablets. Augmented reality is expanding rapidly and is about to explode. This technology has the potential to completely transform our ideas about marketing. We will think about the quality of service and our overall world differently.
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Augmented Reality vs. Virtual Reality:
Augmented reality has already taken over the industry. Augmented reality uses a real environment, while virtual reality is entirely virtual. Virtual reality replaces reality by transporting you to another world.
Augmented reality improves both the virtual and physical worlds. While virtual reality only enhances the imaginary reality. Augmented reality gives the user more control and opens up new opportunities for marketers. Virtual reality is easy to implement. While augmented reality is difficult to achieve creatively and technically.
Types Of Augmented Reality:
Followings are few types of augmented reality App development:
- Marker-based
- Markerless surface-based
- Projection-based
High Trends Of Augmented Reality
Gaming
So far, the gaming industry has been the most active investor in app development for augmented reality. AR application is believed to be the game-changer in the evolution of mobile games in general. In games, augmented reality takes advantage of the existing environment and enhances it with a layer of distinct features. This technology provides gamers with a newer and more comprehensive experience. Companies are still testing the capabilities of augmented reality today.
More advanced augmented reality games may create an environment based on the user’s surroundings. The impact of augmented reality on the gaming industry will only grow in the coming years.
Internet of Things (IoT) Application Integration:
The Internet of Things is an old concept, and many people knew about it. People are now addicted to using technology to improve their daily lives and to make life easier. The Internet of Things (IoT) refers to a growing network of Internet-connected devices that provide automated control.
Mobile app development can be used to adjust a home’s thermostat from a remote location. You can now easily connect refrigerators and other household appliances to mobile apps. So, developers will apply augmented reality in the gaming field.
Mobile-commerce applications
The trends in M-commerce app development are varied. Augmented Reality (AR) bridges the gap between in-store and online shopping experiences. First of all, most brands create an attractive mobile app to sell merchandise with one touch.
Second, m-commerce is accelerating the development of the Internet of Things by requiring fast emotional purchases. They are backed by automated side services such as inventory management and delivery. Geo-technology can be combined with augmented reality to motivate people to visit specific sites and get rewards.
As a result, developers are focusing on creating more mobile commerce app development that uses augmented reality.
Healthcare
Augmented reality has numerous applications in the healthcare industry. There is software that assists doctors and surgeons by providing all necessary patient information. It enables real-time remote communication of experts all over the world and educating new mothers and patients.
The majority of these solutions are designed for AR eyewear to free doctors’ hands. AR implementation in the healthcare process improves service quality and, as a result, saves more lives.
Beacons technology:
A wide range of industries has adopted beacon technology. Beacons can add advanced functionality to almost any mobile app development. From retail to healthcare and hospitality, every field is changed after beacon technology.
Beacons can also be used to track customer behavior in stores. They can determine if the user is spending a significant amount of time in a particular corridor. Beacons can also be used in conjunction with symbolic or other pointers to provide important information.
Artificial intelligence and machine learning
AI extends far beyond virtual assistants and AI-based photo effects for smartphones. Active sharing of user expectations, voice translation, and other features are becoming more active. Many organizations realize the value of AI because it enables them to provide high-quality services. While lowering operational costs in several ways.
The following are some examples of AI features that can include in mobile app development:
- Image recognition
- Speech recognition
- Face recognition
- Predictive maintenance
- Text and image classification
AR in Shopping:
Our traditional shopping habits have changed due to the introduction of new technologies. Almost half of the consumers prefer to shop in stores that offer virtual or augmented reality. According to different survey reports, about 32% of retailers plan to use augmented and virtual reality within the next three years. Virtual assistants will also have a huge impact on your shopping experience.
Conclusion:
These top trends for augmented reality are only a matter of time. We may add more names to the list of augmented reality app development trends in the coming days. AR has evolved from being a futuristic technology to becoming a sought-after technology.