The right Facebook marketing could mean millions in revenue for your business. So today we’re going to go through five of Facebook audience hacks that will supercharge your Facebook ads. Now, there are already a ton of blogs out there on tutorials and how to click around and actually set up your audiences. So you can learn to do that really quickly, but the magic lies in learning how to make educated decisions in order to choose the right audience in the first place. That’s what we’re going to be focusing on. If you are new to Facebook ads, we actually have a full tutorial for beginners.
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I’m just going to link that up right over here. But for today’s blog, you’re going to need to have at least some general knowledge on how to work Facebook ads. So I’m really excited to be filming this blog today because we’ve got some really crazy hacks that are going to take your Facebook ads to the next level. I promise you, um, and you can’t find this anywhere else on YouTube right now. So let’s do it. Let’s start with one of my favorite hacks. So you can target your competitors, customers and steal them. So let’s say I have a health food store, for example.
I would go into Facebook and I would target people who have recently been to whole foods in my area. That ad is going to then take them to my landing page. And then after they have visited my landing, I can create a custom audience based off of anyone who has visited that landing page. So now I have this new custom audience that I stole from whole foods, and I can send them more ads and continue to market to them. The end goal is to bring this new audience further down my funnel until they make a purchase from me. Isn’t that crazy? I feel like this is such a good hack.
I recommend that you do this with your bigger competitors, because if you’re doing this with a small local mom and pop shop, the audience just won’t be big enough to work with. You can also target areas that your desired target audience have recently visited. Okay. So let’s say for example, comic con was held at a convention center near me this week. If I run a comic book business, I can target people who have visited that convention center in the last three days. So it’s pretty genius. I love this hack. All right. So hack number two is to use Google tag manager to create insanely precise audiences. Guys. When I learned about this, my mind was blown and it’s a little bit of an involved one. So just stick with me until the end of this explanation.
I’m going to try to slow down for you guys so that you can really fully get it. So basically, Facebook has a bit of a limited ability when it comes to tracking how people are interacting with your website. So for example, let’s say someone clicks on your ad and they see your landing page for one second, before they X out, Facebook still counts that as a website visitor. Now, the problem with that is, let’s say you have a second ad that targets people who have recently visited your website. That person who just X out and didn’t really care about you is still counted. So they’re now going to get served as second ad. So that’s a bit of a problem because you’re moving people down your ad funnel who don’t really care about you, which means you’re pretty much wasting your ad money. So that’s where Google tag manager. So to fix this problem, Google tag manager, accurately tracks the events that happen on your website.
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So when you get more precise event tracking, you can better understand your audience and serve them the right ads. So you can basically think of Google tag manager almost as like the translator between the actions taken by your customers on your site and the way that Facebook interprets them. So let’s let’s for example, let’s say the customer is clicking on your website, you know, they’re clicking around and then the tag manager will be watching. Then Google will turn around to Facebook and say, Hey, I know that you think that, you know what happened, but this is what actually went down. Sarah stayed on your site for one minute. She clicked this and she clicked that. And then Facebook goes, okay, I get it.
Well, now that you told me that I can make my ads even better and more relevant. Okay, so this is all very hypothetical. So let me give you some real life examples of how granular you can actually get with information that you can pick up. So with Google tag manager, you can find out for example, who is scanning your blog versus who’s actually reading them. So to do this, you would create a trigger that understands when someone took 30 seconds to get to the bottom of your page. And then when someone else took two minutes to get to the bottom of your page.
Then you would make a Facebook audience that separates the scanners and the readers, and then you would serve them at two different types of ads. Here’s another example. So you can create a trigger in Google tag manager for people that read your blog article, then added a sweater from that article that they read and then maybe forgot to check out. And then Google tag manager tells Facebook, Hey, send that person an ad for that sweater. And then boom, three days later, that ad appears with that sweater from that blog article. So it gets really granular. Button clicks, the time spent on your website, location tracking, maybe a mix of all of these things together, literally any action that you can think of, you can create a trigger for it. So learning this literally blew my mind, but now you’re probably wondering, okay, so how do I do this for my business?
So the short answer is you’re going to need a developer. Uh, if you want to do it yourself, definitely go ahead. You can just Google, um, Google tag manager data layer, and learn how to do it yourself. It is a little bit involved and I would say if you’d rather hire a developer, that makes the most sense. So you can check out Upwork and you’re going to have a lot of applicants there. Just make sure that they are familiar with the data layer and the title that you’ll be hiring for would be a Google tag manager expert. Here’s a good little tip on how to save money with your audience targeting. So if you’ve created a custom audience based off of your email, You’re going to want to make sure that you’re also removing any email unsubscribers from your Facebook ads audience as well. You want to do this because a, you don’t want to waste money showing ads to people who have explicitly shown dis-interest in your business.
But B you also want to make sure that you’re doing this because you can get in some trouble for this. Um, there are actually ways for your audience to see that you’re still advertising to them after they’ve requested not to hear from you. So if someone puts through a GDPR complaint, you could get sued. I mean, like that’s the worst case scenario. Probably won’t happen, but the possibility is definitely still there. All right. Next hack. Instead of running your ad through your Facebook ad manager, as you normally would, you can run your ads through influencers’ Facebook ad accounts. So this is super effective because you’re going to be exposed to a new audience and people are more likely to trust an individual over a brand. So you might see better results this way. And this is definitely an ad trend that has been popping up over the past year.
I think the first time I saw this was on Kendall Jenner’s account and I was like, wait a sec. Is this an ad for Also because it’s being run under Kendall’s account. I definitely did a double-take on that one, but the point is, is that it really did catch my attention. You can get the influencer to run it on their own Facebook ad account, or you can use Facebook’s collaborative feature to show both you and the influencer as a sponsor. So to access a collaborative feature, you would go to business.facebook.com and click brands collab manager, to get this going. So here’s what the ad would look like. So now it says the name of the influencer with the brand name as well. So before I go into hack number five, for all of you guys that don’t know, Shopify offers a free 14 day trial.
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And I thought this might be good for you guys to know, because if you’re looking to create an ad, you’re probably also selling things and Shopify makes it really easy to integrate your products with Facebook ads. That’s just one of the reasons that I like Shopify that I think Shopify is the best for building it an online store. I think Shopify has definitely helped us and many businesses to get started. And there’s nothing like hearing that you chaching when you’re out living your life and doing something that you love. I like that. So I will leave that free 14 day trial and the description box. Anyways, back to hack number five, next hack is to use insight tools to help you build smarter audiences. So instead of building audiences from a gut feeling, you can use data to support your decisions. So here are my two favorite tools that helped me build my Facebook audiences.
So Facebook ads library, this lets you spy on what your competitors are running. Now it’s not going to tell you which audiences that they’re targeting, but you can take a look at the copy and the creative, and that will give you a pretty good general sense. If you’re building an audience from scratch checkout, Facebook audience insights tool, it has a lot of data that you can access about your target audience. So let’s say for example, you have a women’s clothing store and your target audience is in New York. Then you can punch that data in and you can get a closer look at other information.
Like you can find out what their job is, for example. So if you find out that most of your target audience is working in the healthcare industry, then you can make ads that speak to that. So the point of this tool is you’re going to find out that key information that can help you make your ads more relatable to your target audience, because more relatable ads means more attention to your ads and more attention means more sales. So those have been all my tips to help you create better audiences for better Facebook ads.
I hope that you guys go out there and I hope that you guys kill it. But now onto my favorite part of the blog, it is a comment time. So here, I’m going to answer some of your guys’s questions. And if you do want your questions answered in a future blog, just leave them in the comment section and we’ll get to them. All right. So we have a blog called the only Facebook ads tutorial that you’ll ever need and Konstantyn commented. He said, this is the best blog so far in the field. Thank you guys. Big respect. Um, if you guys haven’t watched that, make sure that you’re watching this, um, this is definitely more of a beginner friendly blog, and it’s going to give you a step-by-step on how to run a good Facebook ad. So next question, John Mazs, if I’m not pronouncing your names correctly, just let me know in the comment section, but he does say thank you for the info. And he’s just wondering how to generate leads.
Okay. So I think this is a really great question because a lot of the time Facebook audiences are created through existing data like customer lists for example. But how do you create really good Facebook ads if you’re starting from scratch? So my best advice would be to focus on growing your audiences, try growing your Instagram accounts. First, you can try growing your email list as well. And then once you have at least some data to work with, then you can create a look like audiences to grow exponentially.