A custom pop up exhibition stand provides your business a chance to educate and engage your intended audience. A pleasing design has many benefits and could be the most important factor in the success of your business or its failure.
Exposures provide a fantastic chance for companies to promote their products or services , and find potential customers.
In this setting, exhibitors should do their best to attract all the people passing by which increases their chances of achieving objectives.
In this article we’ll provide some of the reasons it’s important for custom-designed bespoke exhibition stands to be visually appealing.
Make A First Impression That Is Positive
A good impression at the beginning of events because it could be the difference between people visiting your booth and engaging in a chat or a conversation or going on as they do not see something of interest.
In the lead-up to your event, it’s very beneficial to come up with ideas for the display stands. This, along with the advice from a professional designer can provide you with innovative ideas that can improve your chances of creating the perfect, lasting initial impression.
If you do not spend the proper effort and time into the design of your pop up exhibition stand, you’ll end up with a design that’s not pleasing for both you and the customers who you’re trying your best to impress.
The first will be an issue you’ll need to fix next time around, while it’s an opportunity missed to increase sales and could damage the image of your brand.
As The Most Attention You Can
Trade shows and exhibitions are highly competitive settings where brands are able to significantly increase their visibility and meet new customers. That is why it’s important to be different from the rest in order to ensure an enjoyable experience.
Your choices in design are crucial to draw attention from the public so, you must take into consideration these aspects:
Select a striking design that includes logos, colours, company colours as well as other traits of branding.
Don’t be afraid to experiment with creative and unique custom-designed exhibition stands. Innovative designs and unique shapes instantly draw the attention of visitors.
Choose the layout that best suits your needs, and ensure that your display stand is functional and easily accessible.
Your Custom-Designed Exhibition Stand Is An Ode To Your Brand
In today’s business environment there’s much to say about the importance of branding your brand as a company.
Branding creates a lasting impression on customers and helps you differentiate yourself from your competitors with distinctive style and business attributes.
When you attend a business function your stand at an event will be a reflection of your brand – it’s a great reason to make sure it is as beautiful as it can.
A striking custom bespoke exhibition stand design can let people know the company puts time and energy in their image — and the custom style will show the top-quality services you provide.
Why do you want to create a custom display stand? And why collaborate with an agency to design it?
Of all strategies and marketing channels there are few that are as immediate as exhibitions . And among all the promotional materials you make, none of them will be as powerful as the initial impact that your exhibit stand will have.
If you’ve selected the appropriate location for your event many potential customers will pass by your stand each day. Every one of them will either consciously or subconsciously think of the excellence of your display with the reputation of your company.
For a perfect result You must go custom – and to partner with an agency that is aware of the importance of doing the job done right.
1. Brand Continuity
Your stand for exhibition may be in a single location however it’s an obvious extension of your larger brand. If you’re working with only a stand maker and you’re not utilising the knowledge and innovative thinking required to create a seamless branding experience.
What are your key marketing messages? What are the products you’ll need to market? What language can make sense and be recognizable when guests go to your website pages, product pages, or online collateral for marketing after the event?
Consider the message your brand’s image conveys. Do you represent a brand that has an environmental commitment?
A custom-designed custom cardboard cutouts gives you the chance to showcase that life with the help of digital engagements, beverages or coffee you offer and even the materials you have used to create it. Each element has its own story and an excellent event management company is aware of the importance of telling a story.
2. Customer Experience
In discussing display stand designs, we’re speaking about much more than “what it appears like”. Designing a stand should consider the entire experience for the customer:
Being able to walk past and see smiling faces and the understanding of the individuals who run the stand, and little details that make the experience worthwhile and memorable. A stand that is not in the box not designed with the user in mind.
A great company that creates custom solutions, however, is aware of the importance of great design and the impact you’d like to make on the attendees of your event. This leads to the issue of objectives, goals as well as ROI and ROO.
3. The Telling Of The Story
Although the term “storytelling” is often overused and overblown in the field of marketing, it does not mean that stories are less effective in bringing people into.
An exhibitor’s hall is an opportunity that can be used to create something special and unique that is not just an empty square for an ordinary square peg. Certain sectors excel at this better than others.
In the world of pharma, exhibitors have to concentrate on the narrative behind what they’re selling, and typically, it’s a tiny white pill. With nothing visually stimulating to display, they’ll need to be able to contemplate what the purpose of the product they’re selling is.
Other areas – like automotive or tech where the product is frequently believed to be able to stand on its own could benefit a lesson about this attitude.
The idea of putting the VR headset on an area of the table is a straightforward option but as the technology becomes more widespread and ubiquitous, it’s not able to provide the awe factor it once did.
Make sure you tell a story that resonates with your intended audience, but you’ll be 3 steps in front of that stand that is next to you.
4. Impact
The impact of an outside-the- box display stand is similar to dressing up to impress in the most prestigious street fashions.
Purchase the same clothing that everyone else is wearing and you’ll look just the same as everybody else. You’ll be a part of the crowd. Wear a well-tailored Saville Row suit but you’ll attract attention from people.
Perhaps your company is a popular brand; however you’re still looking for individuality. For luxury brands that require a custom design is even more crucial.
Beyond your visual appeal, consider the details that draw users into your brand. Can you invite the services of a guest speaker? Are you able to incorporate a digital experience in your booth?
A good event management company will create events with impactful events in mind, and keep your overall goal at the core.
5. Flexibility
In spite of wanting to sound conventional A bespoke stand is about flexibility. From the design, the shape, the message, seating and even refreshments, to the minor details like lighting and colour A bespoke solution offers you the ability to control everything.
The most important thing for success, naturally, is understanding the purpose behind what you’re showing and aligning your overall design to the objectives of your company.
What do you hope the stand to accomplish? Is it conversations/networking? Are you talking about the launch of a product?
Are you looking for something other than that? The agency partner will help you create the perfect stand and brand experience that is perfectly aligned with the objectives of your brand, as well as the experience for the customer.